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The Top 5 Alternative Marketing Strategies For Your Startup

In my opinion, developing a solid marketing strategy is one of the most important tasks to complete when launching a new startup. A well-designed marketing plan can help your company reach its target audience much more easily, allowing you to make sales and keep the company afloat.

In my experience, pretty much all businesses focus their marketing efforts on the core marketing strategies, such as SEO, pay-per-click ads, cold outreach and integration advertising.

While I do wholeheartedly recommend that you integrate at least a couple of these strategies into your marketing plan, in order to stand out from your competition, you need to implement something new.

That’s why in this article, I’m going to share my top 5 alternative marketing strategies to help you get ahead of the competition.

If you’re more of a watcher than a reader, check out this great video by Christian Peverelli about 5 of his top marketing strategies for startups.


Adding features to your product that promote link sharing can be an incredibly powerful marketing tool.

For example, whenever you send out a meeting invite from SavvyCal, the calendar invite includes a link to the SavvyCal site, meaning that new users have the opportunity to interact with the product and potentially become paying customers.

These shareability features can be incredibly powerful marketing tools, as they allow users to naturally come into contact with your product and get accustomed to its features, making them more likely to use it in the future.

Content Marketing With Anonymous Data

After your company has been running for a while, there’s no doubt that you have access to some form of data that would be interesting for users to read about.

Aggregating anonymized customer data and publishing the results on your business’s blog can provide a great deal of exposure to your brand and show that you’re a leading expert in your field.

What’s more, this data and the infographics that you make about it can provide your site with some excellent backlink opportunities, massively increasing your ranking on search engines.

Alternative To Posts

Alternative To posts can be a highly effective marketing tool for your business, as it allows customers to see the advantages of your product compared to competitors.

These articles can be a great way to get your product in front of warm leads (customers who are already looking for a solution to the problem that your business is selling to).

As so many users tend to be searching for product alternatives, these posts also have the potential to generate a lot of organic traffic to your product’s website which can increase brand awareness and drive more qualified leads to your sales team.

Use Capterra

Capterra is a popular online directory of software solutions and reviews. It offers a comprehensive listing of software products across many different categories and genres.

As well as appearing in most search queries for products, Capterra also provides:

  1. High-Quality Leads: Capterra attracts visitors who are actively searching for software solutions to solve their business problems. By tapping into the customers using this directory, you can have access to high-quality, warm leads
  2. Improved Visibility: Listing your startup on Capterra can help to increase your product’s visibility as the platform has a high level of credibility among businesses and is widely used by decision-makers in businesses.
  3. Verified Reviews: Capterra offers a review platform that allows potential new customers to see verified social proof that your application works

Capterra offers a free plan which allows you to be included on their directory and receive reviews so it’s a perfect low-risk marketing method that can be used when you first launch your product.

Influencer Marketing

Influencer marketing has become a popular strategy for gaining business exposure in recent years. With influencers increasingly being perceived as reliable authorities in their niches, partnering with relevant content creators can be a great way to improve your brand’s recognition and gain new sales.

The easiest way to get started with influencer marketing is to create an affiliate link to your product, which offers between a 20% and 30% commission for signups and promoting this amongst influencers within your commercial network.


Now that you’ve got some new ideas for marketing strategies, make sure that your sales pipeline isn’t leaking by learning how to reduce churn on your product. Alternatively, check out the following posts to help you boost your core marketing strategies:

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