The Science of Improving Your Landing Page Conversions
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The Science of Improving Your Landing Page Conversions

Creating a landing page that’s well-optimized for conversions is hard. When I created my first SaaS business, I didn’t know where to start with website design. As a software engineer, I’d never really focused on making things look pretty and enticing people to buy a product, so I largely used trial and error to try and make high-converting landing pages. While I wouldn’t recommend this approach…

The Top 5 Alternative Marketing Strategies For Your Startup
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The Top 5 Alternative Marketing Strategies For Your Startup

Developing a solid marketing strategy is one of the most important tasks to complete when launching a new startup. A well-designed marketing plan can help your company to reach its target audience more effectively and generate new leads. With so many marketing options available, it can be overwhelming to determine the most effective strategies for your business.